About the Client
Realistic Realtors is a leading real estate advisory firm in India that offers professional services in the field of commercial and residential real estate across 425+ cities. The company also offers specialized leasing and investment advisory services.
Manras has helped us with a feature-rich CRM solution that covers all aspects of real estate sales in a simple, user-friendly manner. This has made our sales team more productive.
H. S. Hora, Chairman
ImplementedSalesforce CRM solution
The client was keen on simplifying the sales process, right from lead acquisition to real-estate sale. Following were some of the significant challenges they faced with their current processes:
With extensive experience in the real estate industry, Manras implemented a bespoke Salesforce CRM solution with the following customizations to address specific challenges:
Integrating Google Maps API
Google Maps is an enormously valuable tool for real estate professionals. The client was keen on creating a bookmark on Google Maps for a sales person’s easy reference to view all available properties in a given area. The Google Maps API was implemented within the CRM solution to enable the sales team to view all the listings their customers are interested in visiting, saving huge time and effort for all stakeholders.
Sending proposals to clients
Custom templates were provided for the sales team to select and auto-generate detailed property proposals and contracts in PDF or Microsoft PowerPoint.
Customized process flow
We provided a different process flow for different types of enquiries such as sale, rent, lease etc. enabling the sales team to offer a tailored approach to a variety of clients.
Specific features integrated into the CRM solution:
- Website lead capturing
- Facebooks Ads
- Third party integration: 99 Acres & Magic Bricks
- SMS & WhatsApp integration
- Google Maps API