About the Client
ART Fertility Clinics is one of GCC's leading and reliable fertility clinics. The foundation of the fertility clinic was laid in 2015 in Abu Dhabi. After the fertility clinic's success in Abu Dhabi, the branches were expanded to Muscat and Dubai.
ART Fertility Clinics are popular as IVF specialists and embryologists. They have been helping to deploy state-of-the-art facilities for the best healthcare infrastructure across Human Reproductive Medicine treatments.
With the increase in technology, ART Fertility Clinics want to expand their operations and open 25 new clinics across Southeast Asia, Europe, and India. The healthcare sector is expanding exponentially, and ART Facility Clinics aims to overcome the healthcare industry's challenges.
ClientART Fertility Clinic
ImplementedSales Cloud and Digital Engagement
What Are The Challenges That The Client Was Facing?
ART Fertility Clinics is one of the most renowned fertility clinics in GCC. However, there are still several challenges that they had to overcome.
Some of the common challenges faced by the client that is acting as a hindrance to the success of the business include:
How did Manras Technology help?
Manras Technology implemented effective solutions to drive sales and success for ART Fertility clinics. We helped implement sales cloud and digital engagement across various social media channels, like Facebook and WhatsApp. Live integration, CTI integration, Facebook Ads, Google Ads, Communication for SMS support, and Outlook integrations were also provided.
We also helped the client to implement Salesforce standard features to drive patient engagement. Some of our Salesforce standard feature engagement includes sales cloud, lead management, opportunity management, account management, contact management, product management, lead management, price book, and Google Ads.
The implementation flow by Manras Technology for ART Fertility Clinics included data model structure creation and BRD discussion. We also implemented various modules according to the Agile method. Some of these include:
After every sprint and UAT was conducted, we offered comprehensive User and Admin Training across different platforms. Furthermore, we also helped with digital engagement to boost customer engagement and eventually retention.
Ecosystem Breadth Demonstration
With our innovative and unique solutions, we helped ART Fertility Clinics overcome various business challenges. We offered different price books for the users to keep a record of their business transactions, thereby promoting productivity across sales and call center teams.
What were the results that we achieved?
Our successful marketing technique helped them achieve the following results: