About the Client

ART Fertility Clinics is one of GCC's leading and reliable fertility clinics. The foundation of the fertility clinic was laid in 2015 in Abu Dhabi. After the fertility clinic's success in Abu Dhabi, the branches were expanded to Muscat and Dubai.

ART Fertility Clinics are popular as IVF specialists and embryologists. They have been helping to deploy state-of-the-art facilities for the best healthcare infrastructure across Human Reproductive Medicine treatments.

With the increase in technology, ART Fertility Clinics want to expand their operations and open 25 new clinics across Southeast Asia, Europe, and India. The healthcare sector is expanding exponentially, and ART Facility Clinics aims to overcome the healthcare industry's challenges.

ART Fertility Clinic
Sales Cloud and Digital Engagement

What Are The Challenges That The Client Was Facing?

ART Fertility Clinics is one of the most renowned fertility clinics in GCC. However, there are still several challenges that they had to overcome.

Some of the common challenges faced by the client that is acting as a hindrance to the success of the business include:

ART fertility clinics were failing to track the record of patients.

The business needed software to cater to B2C and B2B purposes across SouthEast Asia, the Middle East, and India.

One of the major challenges the business faced was doctor and referral management.

Customers failed to prioritize the leads depending on the treatment and source required.

The client needs to manage the appointment of patients.

There was no transparency in target and achievement by the sales team, which was hard to track for the management.

The visit management was hard to trace for different grades, Grade A and Grade B, of doctors.

How did Manras Technology help?

Manras Technology implemented effective solutions to drive sales and success for ART Fertility clinics. We helped implement sales cloud and digital engagement across various social media channels, like Facebook and WhatsApp. Live integration, CTI integration, Facebook Ads, Google Ads, Communication for SMS support, and Outlook integrations were also provided.

We also helped the client to implement Salesforce standard features to drive patient engagement. Some of our Salesforce standard feature engagement includes sales cloud, lead management, opportunity management, account management, contact management, product management, lead management, price book, and Google Ads.

Implementation Flow

The implementation flow by Manras Technology for ART Fertility Clinics included data model structure creation and BRD discussion. We also implemented various modules according to the Agile method. Some of these include:

Patient as Lead Management with integration across Facebook and Google Ads.

Visit and Appointment Management.

ART Fertility clinic with management for doctor contacts, ART center product, price book, patient opportunity, and digital engagement.

After every sprint and UAT was conducted, we offered comprehensive User and Admin Training across different platforms. Furthermore, we also helped with digital engagement to boost customer engagement and eventually retention.

Ecosystem Breadth Demonstration

With our innovative and unique solutions, we helped ART Fertility Clinics overcome various business challenges. We offered different price books for the users to keep a record of their business transactions, thereby promoting productivity across sales and call center teams.

What were the results that we achieved?

Our successful marketing technique helped them achieve the following results:

Easy and efficient lead capturing from different sources.

The introduction of live reporting and dashboard helped reduce customer and sales support team review meeting’s duration. The dashboard will allow the management to track what the sales team has been doing.

Efficient and effective tracking of patient’s journey post Vrepro integration.

Increase productivity for sales review meetings since target and achievement with FAR and Doctor referral is now being managed on Salesforce, thereby helping to achieve the target easily.

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