Leveraging Data and Relationships with Commercial Real Estate CRM

Thriving customer relationships are at the heart of a highly competitive landscape like the real estate industry. With leads coming in from all corners, the real estate agents need to be very vigilant and methodical in following up each of those leads. After all, their customers are clients who are interested in making a profitable and high-value deal and thus, want the highest level of attention from the agents. Because of the finest customer service that the commercial real estate industry demands, a real estate CRM tool is not a luxury, but a necessity.

What is a Commercial Real Estate CRM?

A commercial real estate CRM software is a customer relationship management tool that is optimised to answer the needs of the commercial real estate industry. This tool collates and updates customer data from multiple sources. It then organises it into meaningful sets thereby making it easier for real estate agents to retrieve information from a single interface with the touch of a button. It also handles the various facets of customer relationships through its varied customisable features.

How does the CRM tool help to leverage data and customer relationships?

To begin with, a commercial real estate CRM tool can help in dealing with the copious amounts of data that a real estate agency deals with. It also has various features that make use of the available customer metrics to effectively manage customer relationships, leading to long-term association and higher business returns.

Let us look at the ways in which a good commercial real estate CRM tool can help agents in leveraging their business data and enhancing their customer relationships –

Leveraging Data

Thanks to automation, real estate CRM takes care of several basic, but time-consuming tasks for an agent such as managing lead generation campaigns and collecting business leads from different sources. However, not only does it keep track of the status of the leads, but it also measures the performance of various lead generation campaigns. CRM software allows tracking of different types of advertising campaigns such as a social media campaign or an email campaign. An agent can check the efficacy of different campaigns and choose the one that works best for the business.

These days, most prospective real estate customers surf through different real estate websites before zeroing in on the properties that they would want to view. CRM software can integrate different real estate websites into its platform so that the agents can get leads from these websites on the platform itself and work on them. This assists them in staying ahead of the competition as they can provide their clients with the latest properties’ listings.

A CRM software acts as a one-stop information shop for agents to measure lead conversions, check advertising campaign efficacy, and enhance business performance under one banner. Also, CRM brings in agility to a real estate business deal as it is adept in contract and transaction management. The agents can upload their contracts and track the transaction deadlines. They can also keep other individuals in the loop and improve the speed of transactions and deal closures. All of this makes commercial real estate CRM tools indispensable for a real estate agent looking to maximise business productivity.

Leveraging Customer Relationships

CRM software can allow real estate agents to keep in touch with their former and prospective customers. They can use the tool to communicate with their clients in an automated manner. Agents can also schedule timely reminders for any follow-ups required with the customers. The CRM tool can generate automated messages for former customers to keep the communication alive with them. This regular communication helps their former customers recall them when giving a real estate referral to a friend or family and may result in generating extra business.

The analytical insights on customer preferences provided by the CRM tool can help an agent in proposing the right property to the right customer thereby improving the chances of closing a deal. The agents can access customer and property-related information on their mobiles thanks to the tool being cloud-based and available across devices such as smartphones and laptops. This helps the agents in servicing the customers in a jiffy even when they are on the move.

CRM can be used to store, organise, and retrieve all the property related information as needed by the real estate agents to service their clients. The software is also quite flexible which means that it can integrate third-party functionalities within the platform. Using it, the agents can send messages to former customers and stay in touch with them. They can rigorously follow-up with their prospective clients and close property deals faster. In short, CRM tools can help real estate agents not only keep track of customer data but utilise it to create meaningful customer experience leading to long-lasting customer relationships.

A successful real estate agent is constantly on the move buying or selling properties. A good commercial real estate CRM tool can provide him with unrelenting and reliable assistance anywhere and anytime. There are many specialist vendors who offer CRM software to real estate clients. Manras Technologies is one of the best-in-class CRM software package providers and has successfully implemented real estate CRM for many customers. They are a Gold Salesforce Consulting Partner who cater to the needs of companies of all sizes – ranging from small, medium enterprises to large Fortune 500 companies. Their real estate CRM tool is based on the Salesforce platform and is customised according to the unique needs of every client. Manras Technologies can provide a client with various unique features to improve the overall productivity of their business. Some of these features are sales process management, contacts and account management, automation reminders, property management, analytics, lead scoring, lead grading, and real-time visibility on commissions and invoice payments.

A customized commercial real estate CRM software can help agents focus on providing high-quality customer service and improving their own performance. It can do so by providing support throughout the pre-sales and post-sales process. Its in-depth configuration options helps agencies create a unique solution that best fits the needs of their business leading to robust internal processes, optimal data application and higher customer engagement.