Importance Of CRM Systems In The Indian Real Estate
The Indian real estate sector is projected to reach USD9.30 billion by 2040. If you are running a real estate business, you can look forward to a good growth trajectory in the next two decades. However, this also calls for tightening the reins of your business systems for seamless functioning and investing more time in long-term customer relationships. Salesforce CRM for realtors can easily enable you to take care of these two aspects of your real estate business.
Salesforce CRM is sophisticated software with integrated tools for managing existing and potential customer relationships through a unified approach. Now, let’s tell you about the key benefits of implementing Salesforce, the top CRM for real estate.
Intelligent Leads and Contacts Management
Salesforce CRM can auto-capture leads/ contacts from multiple channels and auto-assign them to sales agents, depending on their availability, territory or any other custom attribute you have set for the rule-based assignment. It also stores and updates complete information about leads/contacts. It also has a file manager feature that sales agents can use to upload documents and share them with clients electronically. They can also make calls, view call history and send SMS, e-mails and WhatsApp messages to leads/contacts.
This relieves your sales agents from manual work of leads and contact management. They can utilize this time to focus on managing only the customer’s journey in the sales funnel for faster closure of deals.
Automation of Pre-Sales, Sales and Post-Sales Process
From meeting the prospect for the first time to sending quotation to signing the agreement to commission calculation, it takes multiple processes for a real estate sale. Salesforce CRM is known for its intuitive automation of pre-sales, sales and post-sales process for real estate deals. Here are examples of some processes that Salesforce CRM can automate at one click:
- Pre-Sales: Schedule meetings and site visits; create quick and accurate quotations; send quotations to the internal team for auto-approvals
- Sales: Prepare agreements, send agreements to customers for review or e-signature/offline signature; send payment reminders to customers
- Post-Sales: Manage documentation; track developer interaction; calculate commissions; generate reports
Personalized Digital Campaign Management
Today, a majority of customers begin the search online for their dream home or commercial property. You need to tap into this opportunity, be active on digital channels, run marketing campaigns and reach out to more customers. Digital media integration with residential or commercial real estate CRM can help you run highly personalized and automated marketing campaigns. You can then send them targeted communication based on their buying behavior and preferences to push them further through the sales funnel.
CRM can give you a strategic and competitive advantage in the market by improving customer experience. If you are looking for top CRM for real estate, Manras can help you build a customized and intuitive CRM software exclusively suited to your business needs. With Manras as your CRM specialist partner, you can rest assured that your real estate business will deliver the best results in terms of performance, productivity and customer relationship.