FinTech is the use of technology to manage the back-end and customer-facing processes in the financial services industry. From online transactions to stock investments and more, FinTech industry deals with a range of complex technical processes. Additionally, the proliferation of smartphones has led to enhanced demand and higher competition for Fintech firms. In a constant pressure to scale up operations and increase profitability, investing in a customized finance CRM software like Salesforce can help FinTech companies stay ahead.
Top 5 reasons to adopt Salesforce FinTech CRM
Salesforce CRM is best suited to answer the multitude of operational challenges that this industry faces. Let us discuss how it helps iron out their everyday challenges and achieve higher productivity –
Supports the core transactional activities
The industry is highly transactional in nature and Salesforce can support its core financial operations such as fund transfers, case escalation, handling customer and accounts related changes, etc. This is possible because Salesforce can integrate different legacy, front and back-office processes to perform the above-mentioned tasks quickly and seamlessly.
Offers a customer-centric business model
Salesforce CRM enables FinTech companies to analyze their customer data for useful insights about their preferences, behaviour, and purchase patterns. These insights help the companies in segmenting their customers and offering them differentiated products that are in line with the customers’ financial objectives.
Provides analytical insights for improved productivity
The analytical prowess of Salesforce enables sales executives to identify prospects and pitch the best-fit products accordingly. This leads to higher sales conversions and improved profitability. Analytics also helps sales managers track the performance of their teams versus their daily targets. This visibility of individual and team performance pushes the organization for higher productivity.
Offers a seamless omni-channel experience
One of the major benefits of deploying CRM capabilities at work is the omni-channel experience it offers to the customers. When customers can get access to banking from different digital channels such as mobile app, social, website, etc., it makes the banking process convenient and more accessible for them. It also helps banks reduce their dependence on physical branches and support staff.
Offers a hyper-personalized customer experience
Salesforce lets companies delve into their customers’ life and career milestones, understand their family relationships, preferred channels of communication, etc. This helps them craft a hyper-personalized communication and sales approach for each customer. In turn, it gives sales reps an opportunity to build personal and trusted relationships with the customers and be a part of their journey.
Maximize your efforts with Salesforce
Any CRM for financial services industry must deliver to their customers first in the form of exceptional customer experience. It means gleaning insights from customer data to proactively serve them and integrating your financial processes to provide fast and efficient service. Sounds interesting? Get in touch with Manras Technologies – a trusted Salesforce partner and give your company the opportunity to scale and grow even higher.