In 2021, organizations will continue to overcome the aftereffects of COVID-19. With 18% share in the CRM software market, Salesforce benefits a large number of companies globally by streamlining their processes, improving employee productivity, and enhancing customer experience.
Key benefits of Salesforce for organizations in 2021
In 2021, Salesforce consultants will help firms implement a customized platform that works according to their current and future needs. The platform will assist organizations to live in the new normal without hampering their productivity. Let us look at some of the major benefits that the tool will offer its users this year –
Since it is cloud-based, one of the key Salesforce benefits is the universal accessibility it can provide your employees. Whether it is a desktop or mobile, in the office, or on-the-go, the platform lets you frequently respond to your customers, be in touch with your team, and stay on top of your work.
Employees can be in constant touch with one another using the collaboration app ‘Chatter’ on the Salesforce platform. It encourages social collaboration between internal teams quite like a social media app, but in a more secure manner. Furthermore, it also allows adding team members to different accounts and delegate tasks to them, thereby creating an effective system of managing leads and closing more sales.
Salesforce makes account management simpler for everyone. Managers get more visibility on customer accounts and sales executives’ activities. Sales executives can use the platform to create to-do lists, modify plans, and stay organized. They can also create reminders, follow up with customers or internal staff, and ensure that customer service standards stay high.
The organizational tools on Salesforce make your everyday job easier. Its built-in calendar helps plan activities and visualize your entire day, week, or month. It also lets you see how much of your and your team’s time is spent on each account. This helps you allocate time to different accounts as per their value rather than following a random process.
Customer information management and analytics
Organizations sit on large amounts of customer information. This unstructured data can prove to be a boon for businesses. Salesforce helps firms store, organize, and utilize this data to serve customers more efficiently. For instance, sales executives can access the company’s historical interactions with a customer before approaching them with a product proposition. Salesforce CRM offers a convenient way to get a fair idea of customer preferences and improve sales.
Tapping into new talent pools
With remote working, organizations no longer have to rely on traditional workforce models. They can tap into new talent pools who prefer working remotely. Salesforce supports such a workforce by providing them on-the-go access to the platform. It helps employees collaborate and manage tasks better.
Want to know more?
Get in touch with Manras Technologies, one of the top Salesforce consulting firms, whose Salesforce consultants will help you make the most out of your Salesforce implementation.