From being demand-led to becoming highly customer-centric, the manufacturing industry has seen massive transformations over the years. One of the major factors that have enabled this enhanced customer-centricity is CRM software for the manufacturing industry. The industry has a complex and typically long sales cycle with massive volumes of data and processes. With CRM software for the manufacturing industry, it has become possible for companies to
- Effectively forecast demand trends and plan strategically.
- Reduce leakage in business processes and optimize costs.
- Achieve increased transparency and visibility across the ecosystem.
- Improve overall efficiency and productivity.
- Drive unmatched customer experiences.
Choosing the Right CRM is Crucial!
Choosing the right software is necessary to gain strategic and competitive advantages. Salesforce, world’s #1 CRM platform, offers a whole host of unparalleled features through its Manufacturing Cloud that are tailored to the unique needs and challenges of the manufacturing industry.
Read on to know why Salesforce is the best CRM solution to opt for.
Reasons Why Salesforce CRM is Best Suited for the Manufacturing Industry
Linking Varied Business Processes for Greater Visibility and Transparency
Salesforce CRM for the Manufacturing Industry is a highly tailored offering that enables businesses to link their production with operations, sales and planning processes across the ecosystem. By doing so, manufacturing businesses, irrespective of the size, gain full visibility into varied business processes.
Features such as Account-Based Forecasting empowers businesses to create more accurate and timely forecasts effortlessly. Using the powerful insights, businesses can plan ahead, strategize effectively and promote real-time collaboration among teams to generate unmatched business results.
Unified View of the Customer in One Holistic Platform
The Salesforce Manufacturing Cloud enables businesses to view all their customer data from multiple channels and siloed sources in one cohesive platform. This 360-degree view of the customer enables businesses to seamlessly engage with them and proactively manage customer relationships.
By leveraging the power-packed Sales and Marketing features, businesses can holistically track key contracts, agreements, accounts and leads, effortlessly cross-sell and upsell products, monitor tailored KPIs and drive revenues. Coupled with real-time visibility into the processes, manufacturing companies can simplify their complex sales processes.
Driving Meaningful Customer Experiences
The communication and customer service features teams to engage with customers through their preferred mode of communication while viewing all communication in one unified dashboard. The unified dashboard ensures that no lead or communication is missed and promotes greater responsiveness. Overall, manufacturing companies can effectively deliver intelligent, unified, seamless and authentic customer experiences.
Promoting Efficiency and Productivity
Salesforce CRM for the Manufacturing Industry helps eliminate complex and wasteful manual processes, freeing up employees to focus on customer experience, innovation and other core activities. Analytics enable leaders to accurately track key metrics and streamline activities.
In conclusion, Salesforce CRM empowers manufacturing companies in gaining an edge in the dynamic business world.
Looking to implement a CRM solution but don’t know how? Get in touch with a Salesforce Gold Consulting like Manras to unlock endless opportunities.