The education industry is a fast-growing and highly competitive space where establishing a brand image and recall value are indispensable for success. Not just that, higher Education Institutions have multiple constituents (from students, staff and alumni to donors and affiliates) and highly intertwined networks. Resolving the unique challenges faced by higher education institutions will drive the success of the constituents and the institution itself.
This is where CRM for educational institutions comes in as a potent tool. With the help of the best CRM for the education sector such as Salesforce, higher education institutions can gain an edge in a highly competitive environment by strengthening communication, connectivity and visibility.
Benefits of CRM for the Education Industry
Unified view of constituents
Within educational institutions, multiple and often siloed teams engage with the multiple categories of constituents across a wide range of platforms and channels. There is often no single view of the constituents. By leveraging CRM solutions, higher education institutions can gain a single, unified view of constituents. This 360-degree view of the constituent enables better lead tracking, effective engagement and personalization.
Seamless communication and connectivity
CRM for the education industry empowers educational institutions to become truly connected campuses. It is possible to view and access every single interaction, from every point of contact, with the constituents in one centralized platform. So, they can break departmental siloes effectively, gain actionable insights and real-time visibility into processes and communicate seamlessly. It empowers institutions to build deep, personalized and meaningful relationships at scale.
Student-centricity across the student lifecycle
CRM empowers educational institutions to drive student-centricity across the lifecycle in the institution, from admissions to passing out and beyond. With the power-packed features offered by the leading CRM providers like Salesforce, educational institutions can craft seamless and meaningful student experiences. By leveraging the actionable insights, they can support students effectively, monitor progress and thereby, improve retention and graduation rates. With CRM, it is possible to build enduring relationships with alumni as well.
Seamless admissions and recruitment
With tailored CRM solutions, educational institutions can seamlessly manage the student admission and recruitment process. All interactions with potential leads from across channels can be viewed in one holistic platform. This makes lead tracking and engagement effortless and efficient. The admissions and counselling teams can send timely alerts and messages, follow up more effectively with leads and minimize lead leakage.
Using the powerful insights, the admissions teams can ensure that only the best candidates are recruited. The marketing team can use the actionable insights to strategically plan and budget campaigns to attract the right kinds of applicants.
Foster greater collaboration between teams
The best CRM for education such as Salesforce provides a whole host of communication and collaboration tools. These tools help foster a culture of collaboration between the different, often-siloed teams/ departments within the institutions.
Drive student and institutional success with the Salesforce Education Cloud. Get in touch with Manras, a Salesforce Gold Consulting partner to get started.