Salesforce Introduces Genie: Real-time Platform for Customer Magic
The market leader in customer relationship management, Salesforce, has announced the release of Salesforce Genie. Businesses of all sizes can use Genie to transform client data into a powerful competitive advantage by providing customers with streamlined, highly customized sales, service, marketing, and transactional experiences that are always on the cutting edge of their ever-evolving requirements and expectations.
In this article, we will discuss what precisely Salesforce Genie is, as well as how it differs from other technologies that are now available, and we will look at how it may be used.
What is Salesforce Genie?
Salesforce Genie real-time data engine that underpins the complete Salesforce Customer 360 platform. Globally, companies gather volumes of client data every day. There is a lot of leftover data despite the vast amounts that are utilized. Regardless of the location of your data, Salesforce Genie can help you make sense of it. It takes information from all points in the customer’s journey and compiles it into one master file. You can immediately put this to use in the development of new, highly customized services.
How is Salesforce Genie Built?
Instead of being the product of an acquisition, Salesforce Genie is a platform that grew out of the company’s internal development. The following may be considered to be its foundational pillars:
The Salesforce metadata schema is used in the development of Salesforce Genie, which enables anything to be actionable. It receives data input in real-time, which enables flows to be engaged more quickly.
Because it is built on top of the Salesforce metadata architecture, Genie has access to Einstein for making real-time forecasts.
Genie functions as a hyper-scale centralized database that can design and manage data flow at a vast scale in real-time.
In order to function, Genie utilizes Salesforce’s Hyperforce, which is their public cloud platform. Hyperforce’s data ethics features retrieve information, boost customer trust, and help with compliance issues, sustainability, safety, confidentiality, and more.
What Makes the Salesforce Genie Special?
Real-time capabilities and an emphasis on all teams are what distinguish this Salesforce platform apart from its competitors. The following is a list of some of the most prominent features of the Salesforce Genie platform:
It Consolidates Data to Create a Real-Time Client Graph
Genie unifies the data and reshapes it into dynamic customer graphs in real-time. The customer graph consists of related client records. The customer graph consists of correlated client records. The metadata schema used by Salesforce serves as the inspiration for Genie’s design. Because of this, the customer graph is accessible across the entirety of the Salesforce Customer 360 platform, including each app and every commercial solution.
By leveraging the potential of Salesforce Real-Time CRM, an organization may, with the help of Genie, allow more immediate and dynamic responses.
Partnership Boosts Genie’s Effectiveness
With the assistance of safe and real-time data processing between Salesforce and Snowflake, Genie is able to immediately access the information that is stored in Snowflake. And as a result, enabling a real-time unobstructed view of the platform for the consumer.
With the help of the 18 Genie partners included in the new AppExchange Genie Collection, businesses can automate marketing, enrich customer profiles, and increase the impact of real-time data using Salesforce.
Customer 360 is the world’s first real-time CRM
Now, Genie brings automation, intelligence, and real-time functionality to each and every industry solution and Salesforce Customer 360 platform. The whole list of new ideas developed by Genie, which also includes strategic alliances, is as follows:
Sales Cloud Genie
Einstein is able to provide each Salesperson with real-time help on client phone calls and video conversations. Because of this, they are able to automatically adjust the dialogues. As a result, the reps will have access to up-to-date suggestions that they may share with their clients.
Service Cloud Genie
Every single customer support professional will have the ability to deliver proactive services with up-to-the-minute notifications. The representatives are able to actively participate, react, and find effective solutions to the problems.
Marketing Cloud Genie
Every marketer now has the ability to provide customized messages across numerous platforms, therefore modifying consumer journeys in real-time across a variety of different properties.
Commerce Cloud Genie
If a consumer abandons their shopping cart or performs any other action on a website or mobile app, every retailer will have the ability to design a customer experience that is uniquely personalized to the customer based on their actions.
Unified Data with Genie
More customized services may be provided by businesses of all types by making use of actual data and a consolidated profile. In the healthcare sector, where every second counts, Salesforce Genie will collect data in real-time to provide uniform patient health ratings. As a result, medical personnel will find this aid useful in caring for the patient.
Organizations are able to monitor and evaluate key performance indicators (KPIs) in real-time, which enables them to take necessary business measures in a timely manner. For the purpose of marketing, it would be quite important, for instance, to monitor data in real-time on growth in the number of services provided, sales, and website visitors.
It makes it possible for companies to provide data in real-time from both old and new systems.
An IT expert may successfully increase productivity by giving team members instantaneous access to data from any device without disrupting existing processes.
Salesforce Genie is a relatively new innovation that saves information not in a traditional database, but rather in Salesforce’s data lake. The goal of Salesforce’s Genie is to facilitate communication between internal systems and third-party resources. In addition to facilitating data integration, Genie facilitates the rapid and unrestricted transfer of data. And if the company wants to use it in conjunction with Einstein for AI and Machine Learning, it will allow any kind of automation.
Now that you understand Genie and its incredible potential, you can start putting it to work for your business. Contact Manras to schedule a free consultation. Manras is an expert consultant for the Salesforce Customer 360 platform. We will provide you with the optimal answer to your problems after reviewing your business strategy and learning about your company’s unique dynamics.