Top 10 Benefits of Using Salesforce Lightning Over Classic
Salesforce is the largest name when it comes to CRMs. Due to its easy-to-use nature and customizability, it is one of the most popular solutions worldwide. And keeping on track, Salesforce has taken that customizability to the next level by releasing two different versions of the same software: Salesforce lightning vs Classic. There’s no doubt that lightning is the more advanced version. However, a large number of people are still reliant on the Classic. And it won’t disappear in the foreseeable future. With that being said, it is vital to understand the difference between the two versions and the benefits of the improved version.
What is Salesforce Lightning?
Salesforce lighting is a solution, which was introduced in 2015 for the first time as a framework for creating user interfaces. It was fully fleshed out and deeply customizable by 2018 and was capable of replacing classic Salesforce software. Today almost all the new features of Salesforce are built for Lighting and the classic version remains only for those who are yet to make a switch.
Before 2018, it made sense for smaller organizations to remain with the classic as its features were still a work-in-progress. However, that is no longer the case and lighting has made a strong point for an upgrade with its Salesforce lightning benefits.
Benefits of Salesforce Lightning
Advanced User Interface
The user interface of the new Salesforce lightning is highly robust and flexible compared to that of the classic version. The UI offers an easy user-interface between desktop devices and mobile devices. It drives user productivity and increases efficiency even with lesser code. Its intelligent home page lets the user accurately monitor performance goals and gather news from the key accounts.
With this specialized view, sales representatives can manage their projects efficiently. The kanban view appears as a visual summary of all the records in a listview. This shows the larger picture of all the tasks that are ongoing and allows for effortless filtering and sorting of the data. Users using the kanban view can quickly create tasks and events related to the opportunity without closing the kanban view. Thus, it can be effectively used as a workspace.
Dashboard and Reports
Salesforce lightning has redesigned reports and dashboards. The newer version is more interactive and easier to navigate and edit. Sales representatives can now immediately get all the relevant information from the interactive chart without going through the reports. With its dashboard editor, Dashboards can easily be made with column-spanning components spanning over 3 columns. Its new UI makes the process of finding reports much easier through its redesigned home pages.
Classic had open activities and activity history. The former lets the users make tasks and event records through its record type selection functionality. On the other hand, activity history lets the users send an email or log a call. In lightning, a standard component has been added. This shows the action to create the task and other actions along a timeline that displays the records that have already been created. The activity timeline shows open tasks, accomplishments in the timeline, and helps plan meetings on activity-enabled objects.
This is one of the top features of Salesforce lightning. It’s an AI tool that allows businesses to predict future trends using the previous customer buying patterns. Salesforce Einstein increases the productivity of the sales team, improves services, and boosts the marketing team. It also improves customer experience by providing a smooth and seamless end-to-end experience.
Lightning Web Components
Lightning App Builder
This is a point-and-click tool that helps in creating custom pages for the lightning experience and the Salesforce mobile app. It gives your user all that they could ever need in a single place. The lightning app builder lets the user customize and control lighting components to create business-specific apps.
It is one of the most crucial elements of service cloud users. It facilitates businesses to swiftly coordinate client support directly into their pages and applications. With the snap-in, sales representatives can reach out to potential clients wherever they are. And then offer personalized service delivery and directly improve the customer journey.
This is an interesting feature that remains absent in the classic version. Whenever a user is in a group in lightning, the chatter feed always remains live. Live feed displays comments and posts as soon as they are posted without requiring a manual page refresh. This allows for faster and quicker communication between team members. Thus, increasing efficiency and keeping all team members updated on the process.
Salesforce lightning path is used to guide sales representatives through all processes like closing a deal or searching for a fresh lead in step by step manner. Along every single step, the lightning path gives specific guidance and resources to the agent to help them in their work. It works by seamlessly, offering advice to the agent and improving sales.
Manras for Salesforce
The intuitive and intelligent design of the Salesforce lighting is a definite step up over the classic. It’s helping businesses work in their CRM with far greater efficiency than before ultimately increasing productivity through better deal closing. Its smart views, and modern UI along with its other capabilities make it a great success. Everything about it has been designed to be better than its predecessor and this shows in its work.
Manras is an experienced Salesforce certified partner and we have significant experience working with Salesforce solutions. Our regular advice to all our clients always remains the same, to stay updated. The same goes for Salesforce lightning and our experts are ready to help you reap the business benefits of Salesforce lightning platform to achieve greater heights. If you’re also planning to migrate to Lightning, let our experts help you out.