Advantages of Using Salesforce Commerce Cloud
The global eCommerce market has witnessed exponential growth in the last few years. The pandemic especially boosted it a lot. By 2027, it’s expected to reach 18.9$ trillion. In such a scenario, you do not want your business to be left behind. As more and more customers shift online, Salesforce is essential as it helps businesses serve customers more efficiently. Providing a hassle-free experience and improving your online reach is the main goal of the Salesforce commerce cloud. A business should always acknowledge its shortcomings and capitalize on the new changes. And Salesforce commerce cloud is one thing that all successful businesses need to capitalize on. If you’re wondering how it can help your business address its issues, read on and find out.
Personalized Customer Experience with AI
There’s no doubt that AI is a tremendous help to e-commerce businesses when it comes to reaching out to customers. The commerce cloud in Salesforce provides unique personalization based on the customer through its Salesforce Einstein. This tool is equipped with ML and deep learning analytics. It processes data and offers customers unique recommendations based on their previous history and behavior.
Its main selling point is its ability to gauge customers’ needs, which makes it your best friend against cart abandonment. This is one of the biggest profit drains for any eCommerce business. Moreover, Einstein strategically shows new inventory and creates awareness of items to increase the average order value. And Salesforce has not forgotten mobile users either. There’s Einstein predictive sort tailored for mobile experiences. It gives out recommendations based on the micro activity done by users on their phones, including social media.
A flawless ordering process is as important as a personalized customer experience. Since most companies just update their system instead of upgrading from scratch, the system may be littered with errors. After all, integrating dozens of software into a legacy management system isn’t the best thing to do. What remains at the end is a cluttered and slow end-to-end ordering process. The Salesforce commerce cloud platform introduces lighting order management to cover this aspect.
Its single unified platform is capable of integrating all old software and systems to visually manage the workflows. With just a single look at your inventory, you’ll be able to prevent overstocks and sell-throughs. This system is your ordering command center, Here you can customize the shipping, processing, and delivery process. All you have to use are simple drag and drop tools.
No technical expertise is required for the process and you’ll even be able to automate your payments and invoices. Lightning order management allows the customer to take a look at their order in real-time. And make changes to their order like returns, cancellations, or exchanges.
The human touch of in-store shopping is still highly attractive to a significant number of customers. That is why even with fast delivery services, brick-and-mortar stores continue to draw customers. It’s no wonder that a lot of eCommerce businesses that started as purely online have dabbled into the offline space. However, when those shelves remain unstocked, the customers walk out at a moment’s notice. And this is a problem that is true for both offline and online stores.
To minimize loss of sales because of no stock, an endless aisle from the Salesforce commerce cloud ties together digital and in-store experiences. It works by having the offline store cover the offline one and vice versa. Suppose you find your items out of stock in an offline store, an associate will reach out to you and help you place an order through their digital arm. Then you can have the order delivered directly to your home or the store location. Aside from increasing your sales and engagement, it’ll also help you improve your prediction accuracy.
A good eCommerce solution like Salesforce cloud is bound to have some features to allow global outreach. The commerce cloud allows you to reach markets that are beyond the border of your country. With it, you can manage or launch numerous stores at different locations globally through a single centralized platform. It gives your support team the power to converse in various languages like English, French, or Japanese through its language translation and multiple currency support.
The Salesforce commerce cloud is capable of helping you make targeted content based on the country of operation. You can even differentiate them based on the state, region, or city. This ensures that all your international customers always receive a great customer experience.
Easy Content Management
A pleasing and flexible website is one of the key factors in the hyper-competitive eCommerce world. With Salesforce commerce cloud implementation, you’ll find the task of creating an aesthetically pleasing website hassle-free. Salesforce’s page designer allows merchandisers and marketers to create engaging and rich eCommerce platforms without any need for code. You can even use templates and tools to turn data into customized content like landing pages, promotional banners, etc. All of this can be done in a matter of seconds without any need for a third party.
The best part of it is that you can embed it with Einstein product recommendations. By doing this you can showcase the most relevant content to the user based on their area, group, or language. This keeps your content consistent across all channels.
Manras for Salesforce
The Salesforce commerce cloud is a powerful and scalable tool with many built-in features to help you improve your eCommerce capabilities. It’s not just a medium to run an eCommerce store but a feature-rich cloud-based platform that encourages businesses to make intelligent decisions. With its various features, you can give a huge boost to your online activity. It’s the best choice for every business that focuses on growth by improving the buying experience for its customers.
As a certified Salesforce cloud partner, Manras has been a part of the success story of many businesses. Our team of Salesforce experts are veterans of the field and will help you leverage all the advantages of the Salesforce commerce cloud solutions. By going through your business model and understanding the intricacies of your organization, what we’ll deliver is the best solution to your problems. Take advantage of the commerce cloud today by getting started on that consultation.