What is Marketing Cloud and its Benefits?
In today’s digital world, it is pertinent to connect with customers with the right, consistent and relevant message as well as analyse the effectiveness of digital channels in real-time. However, this is akin to a mammoth task given that customers are present on multiple social media platforms, devices and locations. This is where the marketing cloud comes in the picture.
What is Marketing Cloud?
Marketing cloud is a Software as a Service (SaaS) model that offers automated, integrated marketing tools. Basically, it is a Customer Relationship Management (CRM) platform. It enables you to create seamless and personalized experiences for customers at every touchpoint during the entire customer life cycle and marketing campaigns.
Salesforce marketing cloud is the most preferred product across industry verticals such as finance, food and beverages, lifestyle, customer services, etc. It offers end-to-end features to cover all your marketing needs under one umbrella.
Benefits of Marketing Cloud
You can expect the following marketing cloud benefits if you decide to deploy it in your organization:
Deep Personalization
Did you know that 72% of customers say that they only engage with personalized messaging and 89% of digital businesses are investing in personalization?
Marketing cloud helps you to predict customer behaviour based on their previous purchases, demographics and likes/dislikes and create 1-to-1 and two-way experiences for them. You can deliver hyper-targeted messages and call-to-actions to your current and potential customers to enhance their engagement with you.
Effectiveness of Marketing Campaigns
One of the key Salesforce marketing cloud benefits is that you can determine the outcome of your digital marketing campaigns. The marketing cloud comes with a comprehensive suite of artificial intelligence-driven analytics that gives you elaborate data on cross-channel and cross-functional campaign performance. You can use these metrics to monitor your marketing KPIs and modify the marketing strategy in real-time to accomplish desired outcomes.
Higher Conversions
When you deliver invaluable customer experiences and prompt communication, you win the trust and loyalty of customers. They increase their interactions with your brand. You can use it to your leverage to gauge their intent, offer what they want and influence their purchase decisions. This in turn translates to quick action for customers and closure of the deal for you in the sales funnel.
Data Security
The marketing cloud from Salesforce is a highly secure platform. It has enhanced security options which keeps your data safe across all your digital footprints. You also have an option encrypt and decrypt data using keys as per the business requirements.
As you can understand, the marketing cloud benefits can take your business to the next level and make it stand apart from the crowd. If you are looking for an experienced and trustworthy Salesforce partner to deploy the marketing cloud, Manras should be your choice. Manras has helped several organizations across different industries implement marketing cloud to make them leading digital marketing platforms.
