Salesforce for Consumer Goods Increases Capabilities to Support Profitable Growth
The Consumer Goods industry is undergoing a digital transformation, and with the rise of technology, companies are facing unique challenges to maintain growth and stay ahead in the game. Salesforce Consumer Goods Cloud has emerged as a solution to these challenges, providing a comprehensive platform that blends digital and physical platforms to create a personalized buying experience.
In this blog, we will dive into the latest innovations that Salesforce has introduced to the Salesforce for Consumer Goods industry.
What is the Salesforce Consumer Goods Cloud?
Salesforce Consumer Goods Cloud is a set of cloud-based software tools that help retailers and brands run their stores more efficiently and make more money from sales. Built on the Salesforce platform, this solution can be set up and used quickly and easily, making it easier for organizations to use it.
Salesforce for Consumer Goods makes it easier to manage consumer products, makes store visits more efficient, and lets retailers plan more effectively. With the help of artificial intelligence, it improves store productivity and brings in more customers, making audits more accurate and speeding up business growth.
This cloud solution gives a full view of customer profiles, including demographics, purchase history, location, and real-time insights. Users can change the fields to track the most important data for their business and target the right group of customers at the right time, whether through marketing campaigns or delivering content across multiple channels.
New Salesforce Consumer Goods Cloud Features
The newest features of Salesforce for Consumer Goods are meant to help CPG companies deal with the unique problems they face. These features are meant to lead to profitable growth, better sales automation, higher margins, and more loyal customers.
1. Trade Promotion Management
Trade Promotion Management (TPM) is a new feature in the Salesforce Consumer Goods Cloud that helps companies make the most money possible by optimizing their trade activity and trade planning.
With TPM, sales teams can manage their marketing plans and decide how to spend their trade funds, all from one connected platform. This makes it easy to see trade budgets and dynamic funding, so sales reps can make sure their promotions are the best they can be and don’t waste money.
The TPM tool predicts baseline and incremental sales and shows how to get the most out of trade spending to make the most money.
2. Offline Penny Perfect Pricing
The Offline Penny Perfect Pricing feature lets consumer goods sales reps access important selling information when they are out in the field, even if they aren’t connected to the internet. This makes retail execution better from anywhere. The offline app figures out the exact price based on promotions, discounts for a specific customer, and other factors, and it helps sales reps sell more products.
3. B2B Commerce & Marketplace
B2B Commerce & Marketplace is a new feature in Salesforce for Consumer Goods that improves sales automation and boosts margins. The new B2B Commerce Wholesale Retail App streamlines the process of bulk purchasing for enterprises who resell consumer goods by introducing features like virtual showrooms, sales teamwork, and big cart ordering.
The Commerce Market offers a wide variety of consumers and sellers in one area, opening up new opportunities for business. Brands and distributors can quickly expand their reach by adding stock to retail partners.
4. MuleSoft Accelerator for Consumer Goods
The MuleSoft Accelerator for Consumer Goods is made to help consumer goods companies connect their important systems and data. This gives them a central place to find accurate information and speeds up the process of setting up trading and retail execution. By combining information from trade promotion management, enterprise resource planning, and product information management systems, companies that make consumer goods can get a full picture of their business and make smart decisions about trade planning.
With the MuleSoft Accelerator, companies can use the master data they already have in their traditional back-end systems. This cuts down on the need for manual data entry and makes sure that the data is correct. This integration of critical data helps companies quickly respond to market changes and make informed decisions that drive growth and success.
5. Customer 360
Salesforce for Consumer Goods industry works with the Salesforce Customer 360 platform. This lets companies that make consumer goods combine first-party data from different tools into a single profile for each customer. This lets companies get a full picture of their customers, including what they’ve bought, what they like, and how they act.
By having a single customer profile, companies that sell consumer goods can plan, implement, and improve personalized engagement strategies for each customer more quickly.
For example, a company could use a personalized email marketing campaign to reach customers who have shown an interest in high-end products, or it could offer discounts to customers who have just bought something. By giving customers a personalized experience, companies that sell consumer goods can make them more loyal and happy.
6. Salesforce Partner Ecosystem
Salesforce has a large network of partners that offer unique skills and solutions to the consumer goods industry all over the world. Independent software vendors (ISVs) such as Psignite provide complementary solutions that extend the power of Salesforce for Consumer Goods.
Also, consulting partners like Accenture, PwC, Corrao Group, SBX Solutions, Peak & Peak, Everymind, and Psignite know a lot about Salesforce for Consumer Goods and can help customers with custom solutions. These partners have a lot of knowledge and experience in the consumer goods industry. This lets consumer goods companies use the power of Salesforce to make solutions that meet their specific needs.
Salesforce Consumer Goods Cloud has been a game-changer for the Consumer Goods industry by addressing the unique challenges faced by companies in this sector. Salesforce’s most recent changes, such as Trade Promotion Management, Offline Penny Perfect Pricing, B2B Commerce & Marketplace, MuleSoft Accelerator, and the integration of Customer 360, have made it even better. These new features help companies give customers a smooth and personalized experience, grow in a way that makes money, and improve sales automation.
If you’re looking to take advantage of these latest innovations, reach out to Manras, a Platinum Salesforce Consulting Partner committed to delivering quality services and achieving 100% customer satisfaction. Take the first step towards achieving your business goals with Manras today.