In today’s fast-paced digital landscape, the amount of data generated by humans is doubling every 12 hours. For businesses, this means that understanding and making sense of this vast amount of data in real-time is essential for acquiring, retaining, and engaging customers. 

With the rise of Gen Z as a major target market, businesses must also be able to match the speed of this digitally active generation. This is where the Salesforce Genie Customer Data Cloud comes in.

In this article, we’ll look at how the Genie Customer Data Cloud powered by Tableau lets businesses access real-time, unified data to create personalized customer experiences that boost sales and success.

Real-time data has the power to significantly impact business growth and revenue. With real-time intelligence, businesses can personalize their customers’ experiences in the moment. For example, if a customer just clicked on a link to a product on a website, the business could change an offer on the website based on that.

Today’s digitally active customers, especially Gen-Z, expect businesses to personalize their services in this way, in real-time and based on their needs. If these kinds of customer experiences are offered consistently with the help of real-time data, they could be good for a customer’s lifetime value and profitability.

Studies show that 42% of companies that put a premium on real-time data also see a significant increase in profits. Also, companies that put a lot of emphasis on real-time data often see a rise in employee productivity, which in turn leads to more efficient operations and happier customers.

Connecting to the vast amounts of data in the cloud, on-premises, or in legacy systems is a breeze with Salesforce Genie Customer Data Cloud. Using an AI-based real-time data platform like Salesforce Genie can help you find ways to be more productive and efficient in the following ways:

Decision-Making on the Fly

In today’s fast-paced business environment, it’s crucial to be able to make decisions quickly and efficiently. You can do this with Salesforce Genie Customer Data Cloud, which automates many processes and gives you real-time information about how your business is doing. Decisions can be implemented, tracked, and updated instantly with the help of this powerful tool, without compromising operational effectiveness. This means you can go live with a momentary marketing campaign within hours of identifying a spike in demand, giving you a significant competitive advantage.

Real-Time Performance Intelligence

To make smart decisions, you need accurate and up-to-date information about how your business is doing right now. All of your team members will always have access to the same, unified insights, thanks to the Salesforce Genie Customer Data Cloud’s synchronized data and smart processes that automatically adapt to new information. Because of this, you can make quick, reliable decisions based on data, which greatly improves efficiency, productivity, process agility, and company performance.

Rapidly Resolving Operational Issues

Problems with how your business works can happen at any time and have a big effect on it. With the aid of Genie Customer Data Cloud powered by Tableau, you can pinpoint and rectify any issue preventing your company from providing a more satisfying customer service experience. Artificial intelligence (AI) and cross-team, collaborative processes allow teams to quickly get to work addressing problems, reducing downtime, and ensuring smooth operations.

Anticipating Market Changes

With the help of Salesforce Genie Customer Data Cloud, you’ll be able to keep your ear to the ground and get a better understanding of how customers are driving and reacting to developments in the market. Because they have access to complete data that is updated in real time, your employees will be able to notice and respond to changes in the market as they happen. This will enable you to quickly capitalize on new possibilities.

Personalized Customer Experiences

It’s important to give customers a seamless and personalized experience if you want to build brand loyalty and increase sales. With Genie Customer Data Cloud powered by Tableau, it’s easy to combine all of your different sources of customer data into a single customer graph instantly. Having a centralized profile for each individual that adapts as their tastes vary will help your staff provide the kind of individualized service that brings in new clients and keeps the old ones coming back for more.

Exceptional Customer Service

Salesforce Genie Customer Data Cloud allows your customer service rep to get a heads-up on purchase details and possible service issues before the customer has shared all the details. Also, it can automatically stop all marketing and sales communications about a product until a problem is fixed. This makes sure that the customer experience goes smoothly.

Salesforce Genie Customer Data Cloud is a powerful tool that can help businesses improve customer experiences by making them more productive, efficient, and personalized. By using real-time data, businesses can fast-track decision-making, gain real-time insights into performance, quickly identify and fix operational issues, respond to market changes, and improve customer service.

Don’t wait any longer and contact Manras today to learn more about how we can help your business transform with Salesforce Genie Customer Data Cloud. Our team of experts can help you connect with your customers in real-time, and make informed decisions based on data intelligence.

Let’s work together to find out how to use your data to its fullest potential and give your customers a personalized experience that will help your business grow.