Best Social Media Tool To Integrate With CRM

Best Social Media Tool to Integrate with CRM

Social media has become an indispensable element in the modern marketing mix. With millions of online users, it is a powerful medium to influence a brand’s image. However, companies can easily get lost in the sea of social platforms. Therefore, it is important that marketers use an integrated platform for social media messaging, better known […]

Top Reasons Why Salesforce Benefits FinTech Firms

Top reasons why Salesforce benefits FinTech firms

FinTech is the use of technology to manage the back-end and customer-facing processes in the financial services industry. From online transactions to stock investments and more, FinTech industry deals with a range of complex technical processes. Additionally, the proliferation of smartphones has led to enhanced demand and higher competition for Fintech firms. In a constant […]

The 3 Common Approaches to Salesforce Implementation

The 3 Common Approaches to Salesforce Implementation

Transitioning to the Salesforce platform brings a host of benefits to an organization. With its positive impact on productivity and profitability, many organizations implement Salesforce to meet their business objectives. Salesforce implementation is a complex process with many challenges. It is necessary that companies choose the right implementation approach before embarking on this journey. There […]

5 ways CRM Adoption can Convert Your Leads into Business Opportunities

5 ways CRM adoption can convert your leads into business opportunities

Many organizations adopt CRM software to manage their customer relationships and boost the overall business. A good CRM software such as Salesforce works across the organization and connects its different processes with customer data. This helps them in understanding the current and prospective customers better and providing them with a positive customer experience. CRM improves […]

Why Now Is The Time For Healthcare To Move To The Salesforce Cloud?

Why Now Is The Time For Healthcare To Move To The Salesforce Cloud?

The healthcare industry is undergoing a digital transformation as many organizations are adopting digital models such as Electronic Health Records (EHR), online lab portals, etc. Healthcare companies need these digital tools to connect with their patients and other partners such as care workers or insurers. However, to put the digital models to best use, organizations […]

5 Major Benefits of Using Salesforce

5 Major Benefits of Using Salesforce

Today, customer focus and customer-oriented thinking are becoming increasingly important to determine the success of an organization. According to recent statistics, more than 90 percent of companies have indulged in some type of Customer Relationship Management software. But given the vast range of options and suppliers to choose from, choosing the right CRM can become […]

Top 8 Factors to Consider when Selecting a Salesforce Implementation Partner

Salesforce Implementation Partners

Forging lasting customer relationships is at the core of a great organization. With the implementation of a stellar CRM platform like Salesforce, an organization can provide high customer satisfaction to its clients throughout their customer journey, thereby creating lasting relationships with them. While it is exciting, it is also daunting to set it up swiftly […]

Einstein Analytics Plus

Einstein Analytics Plus

Salesforce Einstein Analytics Plus has become a hot topic over this year and there’s a lot of curiosity about what Einstein Analytics Plus does and how it works. So, if you’re curious about what Einstein Analytics Plus does, if it is a good fit for your organization and what features are available in it, then this is the right place to know.  What is Salesforce Einstein Analytics Plus ?  So, Let’s start talking about Einstein Analytics Plus. Einstein Analytics Plus is a […]

How Salesforce Marketing Cloud Studio Fuels Your B2B And B2C Marketing Campaigns

Salesforce Marketing Cloud

Are you considering getting on board Salesforce Marketing Cloud, but are still unsure about how it would benefit your B2B and B2C Marketing Campaigns? Read further to drive away all your confusion. Situation Before The Introduction Of Salesforce Marketing Cloud Before the launch of the Salesforce Marketing Cloud in 2012, online advertising was not as […]

No More Limits: Manras’ Shifting the Record Sharing Paradigm

No More Limits: Manras’ Shifting the Record Sharing Paradigm

Imagine the situation where users want to share objects, data and other relevant insights from a related list to individual users/ groups/ roles to effectively carry out their tasks. These are often complicated requirements and affect your data confidentiality and security as some users/ groups may receive excessive privilege.  Let’s Unravel the Problem:Sometimes it’s unfeasible […]