Today, customer focus and customer-oriented thinking are becoming increasingly important to determine the success of an organization. According to recent statistics, more than 90 percent of companies have indulged in some type of Customer Relationship Management software. But given the vast range of options and suppliers to choose from, choosing the right CRM can become complicated. 

Salesforce is known to be the Coca-Cola of the customer success industry. Everybody engaged in the field knows about its recognition. It has successfully stood out to be the world’s number one CRM platform consecutively for years.  

If you are looking for the right CRM software for your company, head on, because we are here to explain the main differentiating factors of Salesforce from other CRMs, rather than blindly giving you the reasons to choose the Salesforce CRM. 

1. Ground-Breaking Innovation

Salesforce is a metadata platform. Metadata means “data about data.” Salesforce metadata layer’s easy accessibility allows customers to innovate and efficiently commercialize while offering excellent user experience to clients, partners, and collaborators. Salesforce offers up to three free upgrades per year with advanced and new features that can be installed without altering the system. So, if you are looking forward to leading the pack with developments years ahead of other companies, look no further.

2. Ease of Use

For a CRM to reach its full potential, it should be easy to use for even novice users. Since Salesforce CRM targets a broad range of companies, many of whom do not have any background in software and technology, this factor is of prime importance. Salesforce meets and exceeds the ease of use requirement by offering a simpler and extremely intuitive user-interface. There is no need to invest time in coding or carefully pour through the information and product updates. Everything is served up in an easy-to-understand format designed to rule out any inconvenience or difficulty.

3. Cloud Of Trust

Salesforce delivers reliable data security and protection, ensuring that no sensitive information is lost or compromised, and users can perform in a trusted environment tension-free. Salesforce complies with security and government regulations worldwide, such as TRUSTe, TUV Certificate, PCI DSS Compliance, ISO 27001 Certification, etc. Thus, making the trusted cloud easily stand out of other CRMs in choice.

4. Flexibility and Customization

Salesforce’s flexible and highly customizable platform allows for broader applicability to a varied range of companies and businesses. It is able to function well with a host of different business models because it provides reports and analytics catering to the specific needs of the users.

Salesforce also allows companies to measure and monitor the success of their marketing campaigns and to customize these efforts on a continuous, and as-needed basis. This leads to the development of a fully optimized system that can be automated to become autonomous.

Salesforce provides you the incredible flexibility to run your entire business from a single mobile app. Salesforce’s mobile app interface helps employees be more productive- close more deals, track marketing, serve customers, and collaborate and share files on any device- all using a single, integrated mobile app.

5. The AppExchange

The first thing that many of the customers want to do when they want to accomplish something digitally is to look for a related application. With Salesforce AppExchange, the world’s largest business app marketplace, you are sure to find one. The easy accessibility, downloading, and installation provide users with furthermore resources, options, and functionalities to extend their power to sell, service, and market.

Salesforce provides an open ecosystem to customers for finding any applications that suit their needs. The AppExchange platform has more than 3100 applications available and more than 2 million developers for the same. There are apps related to many big companies such as LinkedIn and Microsoft Outlook, which can be successfully fully integrated with Salesforce. Additionally, Salesforce AppExchange is a hotspot of well-thought, new ideas that are being developed and fine-tuned at a blinding pace. Thus, users can use tools they never even dreamed of for connecting and building deeper relationships. 

The 5 benefits mentioned above are broad enough to resonate with the experiences of any Salesforce user. However, keeping in view the unique nature and diverse set of problems of every business, Salesforce provides different benefits to different customers. The good news is that Salesforce is rapidly developing and innovating to always position itself ahead of its competitors. This enables it to become more and more useful to its customers from different sectors. 

Manras, the Gold Salesforce Consulting company, is always here to make you realize what wonders Salesforce does to your entire business as well as make you avail the benefits of Salesforce to its full potential. 

If you still have not opted for this all-in-one solution to all your CRM problems, do not waste more time and acquire this opportunity right away. We know that your commercial team is capable of doing wonderful things, given the best technologies to facilitate their work and demonstrate their full potential.