A Guide to the Marketing Cloud Growth Email Builder
With the launch of Salesforce Marketing Cloud Growth and Advanced editions, new features have been introduced to enhance Salesforce Marketing Cloud account engagement. Salesforce is focusing on improving its Marketing Automation tools, and the latest addition is the Salesforce Marketing Cloud Email Builder. This user-friendly tool, along with updates to Salesforce Marketing Cloud email templates and Salesforce Marketing Cloud email design, simplifies email creation and helps marketers create more effective campaigns. Let’s explore how these new features can improve your email marketing efforts.
What is Salesforce Marketing Cloud Growth Email Builder?
Salesforce Marketing Cloud Growth Email Builder is a tool designed for creating email content within the Marketing Cloud platform. It shares the same user interface as the Lightning Email Builder, but it introduces notable differences in styling options, responsiveness features, and publishing workflows. Unlike the broader template-focused tools, it is specifically tailored for building individual email content rather than reusable email templates.
How to Get Started with the Salesforce Marketing Cloud Email Builder?
Here is how you can get started with the Salesforce Marketing Cloud Email Builder to create effective email campaigns with ease:
Access the New Email Builder
Begin by navigating to any Email Content page and clicking the existing ‘Edit in Builder’ button. If you’re working with existing templates, you can convert them, but starting from scratch might be more straightforward.
Set a Subject Line
Before using the builder, ensure that your email has a subject line. This step is required to proceed with the editing process.
Choose the New Email Experience
Once you click Edit in Builder, you’ll have the option to select either the existing or the new builder functionality. Choose New Email Experience to access the updated interface.
Explore the Updated Interface
The new builder interface might look slightly different, but it retains a familiar structure. You’ll find Components on the left for adding content and Preview in the center for real-time visualization of your email design.
Salesforce Marketing Cloud Email Builder New Features
Let’s take a look at the new features of Salesforce Marketing Cloud Email Builder that make email creation simpler:
New Components for Flexible Email Design
The builder now includes additional components like Divider, Heading, and List, which streamline email creation. Dividers, which previously required custom HTML, are now built into the tool, offering a cleaner and faster approach to email design. Images are conveniently grouped under the ‘Media’ section, while layout options are available in the same panel for quick customization. These enhancements make it easier to create structured and visually appealing emails without technical expertise.
Simplified Editing Panel
Editing core email elements has never been easier. The right-hand panel now consolidates everything you need, allowing you to modify preheader text, subject lines, and other details in one place. This is a significant improvement, as users no longer need to navigate back to the Email Content page to update subject lines or preheaders, saving both time and effort.
Expanded Styling Options
The updated Style section offers more flexibility when it comes to customizing emails. With a wider range of color options, users can design vibrant emails without resorting to coding. Additionally, section size and spacing can be adjusted directly within the builder, and the new column-stacking toggle gives users control over how content behaves on different devices. For example, marketers can ensure that logos or images in footers don’t stack unnecessarily on mobile screens.
Enhanced Layout Features
A new six-column layout adds versatility to email design. Social media icons and other elements can now be displayed across multiple columns, and the layout can be previewed for both desktop and mobile views. Unlike the old builder, this feature ensures that images and columns don’t stack unless intended, maintaining a consistent appearance across devices.
Improved Text Editing
The new Email Builder introduces an intuitive text editing experience. You can now type and edit directly within the preview pane, allowing you to see changes in real time. Merge fields have been redesigned and now reference Data Cloud’s Unified Individual, providing advanced personalization options that enable highly targeted email campaigns.
Advanced Preview Functionality
The updated preview tool allows marketers to test emails more effectively. You can select a sample recipient or segment to verify how dynamic content and merge fields will appear. This feature is integrated directly into the builder, making it more intuitive than ever. The addition of a built-in Test option ensures that emails are thoroughly reviewed before being sent out, reducing errors and enhancing quality control.
Convenient Publishing and Unpublishing
The publishing process has also been improved. Email content can now be published across Account Engagement with a simple action, and the new Schedule Unpublish feature lets users automatically unpublish emails at a specific time. This is especially useful for campaigns with deadlines, such as contests or promotions, ensuring that outdated content doesn’t get sent accidentally.
For instance, if you’re running a competition, you can schedule the unpublish date a day before the deadline to prevent emails from being mistakenly used. This feature is invaluable for teams working with strict approval processes or managing multiple campaigns.
Conclusion
In conclusion, the Salesforce Marketing Cloud Email Builder brings a host of new features that streamline email creation, enhance customization, and reduce the need for custom coding. With its intuitive design and advanced functionalities, marketers can now create impactful email campaigns more efficiently.
To further optimize your Salesforce experience, partnering with a certified Salesforce consultant like Manras can make all the difference. With Manras’s xpertise, you can unlock the full potential of Salesforce tools, ensuring your marketing strategies are both effective and seamless.
